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11 March 2015


"AN OUTFIT IS ONLY BEAUTIFUL IF YOU FEEL BEAUTIFUL": this is the claim of the new Spring Summer 2015 Elena Mirò advertising campaign which stars famous American top curvy model and one of the faces of the 2015 Pirelli Calendar, Candice Huffine.

Huffine is charged with conveying a message aimed at all curvy women who like to dress with style and taste which completely alters the classic perspective of the fashion industry and fully represents the philosophy of the brand. The time has come for fashion to step up to its true role.

"AN OUTFIT IS ONLY BEAUTIFUL IF YOU FEEL BEAUTIFUL" finally caters for women who are tired of falling in love with beautiful clothes which subsequently disappoint and lose their charm because they don't complement their figures.

This campaign promotes a fashion which combines style and wearability, on the understanding that it is not enough to simply design a fashionable outfit; the key is to enhance each woman’s individuality.

Holding true to this philosophy, Elena Mirò and the Armando Testa agency have developed the new advertising campaign which conveys a new, fresh and innovative message for the fashion industry. The campaign is to be launched in March in the leading fashion magazines and through a series of short videos to be broadcast online.  

The Elena Mirò photo shoot was shot in Miami by photographer Signe Vilstrup.