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12 May 2015


First major auction in the Miroglio Piazza della Scala concept store

The Aste Bolaffi auctions follow on directly from last year's new initiative, the rare and fine wines market in association with Slow Food, and in doing so they rewrite the rules. To mark the start of Expo2015, an auction will be held in Milan on 13 May that will see fine wines take to the “catwalk” in the “Miroglio Piazza della Scala”, concept store, a space normally associated with the presentation of Miroglio Group fashion collections.

During the auction, 500 lots of rare and fine Italian and international wines from select wineries, with a total starting price of around 370,000 euros, will go under the hammer. They will include a very rare 15-litre 2010 vintage bottle from the historic Masseto winery, never before auctioned in Italy, available at a starting price of 10,000 euro (bottle no. 5 of 20 bottles worldwide).

The many other rare wines available include a fine selection from the Ornellaia winery and a Champagne section with unique collector’s items such as the Moet & Chandon 1842, the first vintage in the history of champagne (starting price 4000 euros).

There will also be an interesting section dedicated to the “Great Italian verticals”, the best vintages of major wines such as Sassicaia, Solaia, Tignanello, Pergole Torte, Biondi Santi, Monfortino, Gaja and many others.

Finally, in a new departure for the Aste Bolaffi auctions, a selection of unique Italian culinary products selected by Slow Food will also go under the hammer, such as the 33-kilo Parmigiano Reggiano Bio 2002 cheese by Caseificio Santa Rita with a starting price of 5000 euros.

In the words of Group CEO Giulio Filippo Bolaffi: “The auction of fine and rare wines has become a highly anticipated event on the market. Organising an event like this in the centre of Milan and in one of the most prestigious piazzas in Italy, as guests of the Miroglio Group, gives the entire auction a really innovative twist. It will be a new and exciting experience, unlike a regular auction, which will engage the public and shine the spotlight on these superb wines and culinary products”.

“We are very proud to be able to host such a prestigious company and event at our concept store – said Daniel John Winteler, CEO of the Miroglio Group – Wine, food and fashion represent the epitome of the Italian lifestyle at the international level”.

“This is the second stage of a project – explains Gigi Piumatti, chairman of Slow Food Promozione – that we launched with Aste Bolaffi in order to promote and raise the profile of wine and culinary products in general. After the October event, in which collectors bid for a series of fine wines, we have now added food products of the highest quality in terms of flavour but also from a human perspective, because behind every great product there is a land and the savoir faire of many people who work with unbridled passion”.

Following this auction and the Expo events, the first Bolaffi auction of antique and rare books entirely dedicated to gastronomy and agronomy will take place from 11am the next day at the Grand Hotel et de Milan in Via Manzoni. Collectors will be able to bid for the recipe books of the most famous cooks of the past, such as Roman gourmet Apicius, Renaissance maestro Bartolomeo Scappi, French chefs and 20th century Italian cooks such as Pellegrino Artusi, Luigi Carnacina and Ada Boni.

Press here to download the auction catalogue