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05 February 2018


Introducing B FASHION, the new joint venture between integrated logistics provider BCUBE and Miroglio Group logistics spin-off M2LOG.

The leading integrated logistics provider BCUBE, which operates through more than 100 sites in Italy and across the world, has signed a joint venture agreement with M2LOG, the Miroglio Group company dedicated to supply chain management in the textiles and fashion sector, leading to the setting up of B FASHION, the new player in the world of logistics specializing in apparel and retail.

The alliance will have both strategic and commercial aims, focusing on the creation of a new hub of logistics excellence capable of using to full advantage the finest expertise of the two companies, both based in North West Italy (BCUBE at Casale Monferrato [AL] and M2LOG at Alba [CN]). B FASHION will enable the development of key synergies between the two, pitching itself as a highly qualified and competitive player on the constantly evolving fashion distribution logistics market.

Strategically, the new joint venture will allow BCUBE and M2LOG to pool the know-how they have acquired in their respective fields of operation: BCUBE will bring to B FASHION its long-standing expertise in delivering to a highly diverse clientele the best tailored solutions in inbound plant logistics, warehouse management, transport and freight forwarding, air cargo and value added services; M2LOG will contribute to the project through its solid know-how in the area of integrated logistics for the world of fashion and textiles, developed thanks to the experience gained by the Miroglio Group in over 70 years leading the way in the fashion system.

From an organizational and commercial point of view, B FASHION will be able to count on all the facilities and plants of the two companies in presenting the market with a competitive, differentiating offer adding high value. B FASHION’s mission is to guarantee its customers a premium service in all the spheres of production and distribution in fashion logistics.

“This joint venture represents a major opportunity for consolidation and development of M2LOG’s business – says Giuseppe Miroglio, Chairman of M2LOG and the Miroglio Group – and cooperation with a leading player in the sector like BCUBE will make the most of the specific know-how that the Miroglio Group has developed in fashion and textile logistics”.

It is an important step forward in the expansion of the BCUBE Group in the field of Fashion & Luxury. Thanks to the synergies between the two companies, the partnership with M2LOG will enable us to offer a wider range of specific services with an even more significant geographical footprint. Our aim is to respond to the new needs of the current market by guaranteeing flexibility and competitivity, while providing the highest standards of quality of service” declares Luigi Bonzano, Vice President of BCUBE.


BCUBE is a leading provider of integrated logistics services. Founded in Italy in 1952 by the Bonzano family, it has grown to become a global player distinguished by a strong international presence and a client portfolio that includes major domestic and international industrial groups.

BCUBE offers a full range of services catering for the integrated management of the entire supply chain. Its engineering expertise, highly qualified specialists, and ICT solutions approach dedicated to constant improvement are guarantees of top quality service.

Thanks to more than 60 years of experience acquired in various industrial sectors and markets, BCUBE is capable of developing made-to-measure solutions to meet the specific requirements of each and every customer. Its highly innovative approach, global presence and family ownership are the strengths that mark BCUBE out from other operators and make it the ideal logistics partner for industry.

BCUBE operates in the Automotive, Industrial, Energy, Aerospace & Defence, Food & Beverage, Fashion & Luxury, Banking & Document Management, Air Cargo and Consumer & Healthcare sectors, and prides itself on its international references in each of these fields. In 2016 BCUBE had a turnover of 600 million euro.


M2LOG was set up in 2012 as a spin-off from the Miroglio Group dedicated to supply chain management. M2LOG is a focal point for integrated logistics in the field of textiles and apparel, thanks to the experience of a group which has been a leading player in the fashion system for over 70 years.

M2LOG’s facilities are located in the two company-owned hubs of Pollenzo (CN), dedicated to fashion distribution logistics, and fabric and the yarn production logistics facility in Castagnole delle Lanze (AT), with a total surface area of around 90,000 square metres. Each year M2LOG handles 20 million garments and 20 million metres of fabric.

Established in Alba (CN) in 1947, the Miroglio Group is an Italian industrial concern, which operates in 34 countries in the textiles and fashion sector, and has 4 production sites. Miroglio Fashion specializes in womenswear, and is the number three company in this market in Italy. It designs, produces and distributes 12 brands through 1,188 branded stores and a wholesale network of 2,400 multi-brand outlets. Miroglio Textile is a leader in printed fabrics, transfer paper and technical film for the decoration of various types of material. In 2016 the Miroglio Group had a turnover of 622 million euro.