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14 September 2009

500 Motivi for the Miroglio Group

Motivi, the leading international Fast Fashion brand of the Miroglio Group’s womenswear company Miroglio Fashion, is celebrating its five hundredth branded store with the opening of its new shop in Milan in Corso Vittorio Emanuele 8.

The concept of the new store has a precise glamour identity, with a sales floor of 260 sqm on two storeys featuring a darkly-shaded interior given a lively, dynamic feel by touches of colour, steel and shiny black details, and mirrored surfaces.

“We are very pleased with this milestone: five hundred shops, with 340 in Italy and 160 abroad, guaranteeing the Group a strong international presence and making Motivi the leading Italian chain in the sector . – says Elena Miroglio, Group Strategy and Image – A success that can also be seen as reflecting a structural change taking place in types of purchases”.

Motivi is distributed in 36 countries, with a significant presence in Russia (45 property shops), the “New Europe” (a total of 50 stores in Romania, Poland, Croatia, Lithuania) and China (20 shops). The brand’s business model caters for a continuous turnover in the stores with more than 50 collections a year, and an average lead-time of only 4-5 weeks between the definition of the themes produced by the style office and the presentation of the garments in the shops.